SOCIFI, the market leader in Wi-Fi and LTE sponsored marketing, monetization and analytics became the exclusive partner of EMS, a leading provider of mobility solutions and services with 100+ telecom carrier partners across Middle East, Africa, Commonwealth of Independent States (CIS), Eastern Europe and Asia.
“Carriers worldwide for many years have struggled with declining revenues, commoditization of services, competition, and are often being seen as a “dumb pipe” for social media and other popular applications. This partnership with SOCIFI and the introduction of its services in the region will change the current scenario. It’s one of the most exciting areas in the telecoms carrier industry and a chance for carriers to turn the tables on OTT players, as well as generate mobile digital advertising for their customer bases for the first time. Overall we see tremendous opportunities and this is a game changer for carriers and network owners” commented Mr. Zulfiqar Khan, CEO, EMS Mobile.
Zdenek Hornych, CEO, SOCIFI Inc. commented: “At SOCIFI we believe in disrupting the Mobile Data Market. In this complex digital age we help businesses measurably improve the communication with their customers. We believe in the future of Mobile Data Sponsorship & Subscribers‘ Engagement and partnering with the local influencers and leaders is a part of our strategy.”
The ratio between the display of custom messages and advertising campaigns depend only on internet service providers. For instance, network owners at hospitals or other public entities could choose to use the platform for self-promotion of services and offers only, while at an airport, the network owner may decide to set a ratio between self-promotion and third party advertisements.
Advertisers can take advantage of targeting ads based on location, demographics or time, which allows a high level of customer engagement. The platform is a very effective tool for gathering feedback, distributing coupons, targeted messaging and so on.
Currently, EMS has already introduced the service in Eastern Europe and in the markets of South Africa, and is under implementation with over 20 other countries across the region.
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