Heureka Group, the e-commerce platform with the highest traffic in the CEE region with more than 23 million users per month, recently concluded an important transaction. Dataweps, a company specialising in the creation…
Heureka Group, Europe’s largest price comparison website group, is offering investors an attractive option for earning interest on their free cash. Between the end of November and the start of December, it will increase its emission of its 5-year bonds by up to CZK 650 million, to an emission total of CZK 3.2 billion. The bonds, which have a nominal value of CZK 10,000 and a 2025 maturity date, have a coupon of 5.25 % p.a. They will be placed on the market via J&T Bank and PPF Bank.
The decision to continue with bond emission is supported by the exceptionally favourable situation on the e-commerce market. Aside from the constantly growing popularity of on-line shopping, this year’s e-commerce growth is also influenced by measures related to the COVID-19 pandemic, restricting shopping in the traditional retail segment.
Average monthly traffic on the Heureka Group’s websites grew during the first half of this year by 10 %, and thus achieved the average annual growth rate of past years even before the start of the main season. What’s more, an extensive survey of Heureka Group internet users that took place in April and August 2020 showed that the government measures will also have an impact on customers’ shopping behaviour. More than half of first-time internet shoppers surveyed stated, among other things, that they are happy with the way e-commerce works and that they intend to continue to make on-line purchases.
The Heureka Group is taking advantage of this trend to boost its activities. For example, it is working internally to integrate three platforms into the international #oneplatform or to develop an integrated markeplace that will allow e-shops to offer their products in all countries covered by the Heureka Group with one click. Externally, Heureka is expanding the portfolio of services it offers its partners through acquisitions, the most recent being the purchase of a share in Testuj.to, a community testing platform for products and services.
About the Heureka Group
The Heureka Group is owned by three investors: 40 % by the PPF Group, 40 % by EC Investments a.s. owned by entrepreneurs Daniel Křetínský, Patrik Tkáč, and Roman Korbačka, and 20 % by Jakub Havrlant’s Rockaway Group. Today, aside from the Czech and Slovak Heureka sites, the Heureka Group also owns the Hungarian Árukereső.hu, the Romanian Compari.ro, the Bulgarian Pazaruvaj.com, the Slovenian Ceneje.si, the Croatian Jetfinije.hr, the Servian Idealno.rs, and the Bosnian Idealno.ba sites.