Rockaway Capital has officially presented its new fin-tech project. The application Napka targeting mostly young people from 15 to 20y/o serves primarily for cash deposit and P2P payments. Project has been underway since spring 2014, is supervised by Milan Beutl, and it is financed by Rockaway in cooperation with BSC Prague.
When compiling and polishing the product, developers took inspiration mostly from potential target groups which Napka was designed for. It is based on daily needs of so called millennials and their parents: the need to communicate, to have an overview of the finance, and the possibility to transfer money in real time. The ergonomics of social networks and chats focusing on maximal simplicity is clearly visible in Napka. “In a research we have learnt how young people deal with their finance and what they enjoy most in today´s digital and mobile world. The aim was to provide a solution which would fully correspond with their needs, and gradually develop it with their help,” Milan Beutl, the CEO, adds.
Napka has been designed as a mobile app with its own MasterCard credit card issued for Napka by CSOB bank. The card is paired just with a phone number where the app is installed, and it does not use a bank account for its operation. The way it functions is very simple – the app environment works as a chat in a network of contacts which have Napka app installed. All financial transactions are carried out within this framework – either by means of sending a request for “providing” or by sending particular amount of money as requested by any of the contacts. Besides these P2P transactions, it is possible to handle the money administrated by Napka by the above mentioned credit card. This can be used for Internet payments, contactless payments at POS terminals, or for ATM withdrawal. All of that not only in the Czech Republic, but also abroad.
Napka with the credit card is available online on www.napka.cz starting today. In several months, tens of thousands of these cards are to be issued, and a thick network of users is to be created. It shall be supported not only by distribution networks, but also by community marketing aimed at participating in events for young people, and also at millennial celebrities. It will be possible to meet Napka at national ISIC tour, adrenaline party High Jump, or at the premiere of Utubering festival mostly for Z generation – the younger millennials.
Rockaway supported by BSC has been developing Napka since spring 2014 and it is one of the biggest internal projects planned for 2015. It fulfills the vision of company building – the entire project from the idea to the implementation is in the hands of Rockaway. ” I am convinced that thanks to strong partners and Rockaway´s know-how in fin-tech, we will contribute to financial literacy of young people, and we will also set new standard for their shopping and financial behavior, ” Jan Jírovec,
Rockaway Investment Partner responsible for strategic activities, comments on the vision. Along with launching the sale started also the campaign focused primarily on online area and partly also on print. Rockaway with its ISIC partner plans tour de Czech Republic for the end of summer.
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