Heureka Group a.s., the operator of the Heureka.cz comparison shopping site, has purchased a share of Testuj.to s.r.o., which has developed and successfully established the Testuj.to marketing tool on the Czech…
Rockaway Group, with the financial support of Daniel Křetínský, Patrik Tkáč, and PPF Group, has taken another step in consolidating the e-commerce markets within the CEE region by acquiring comparison shopping engines Árukereső.hu, Compari.ro and Pazaruvaj.com from Naspers. Following the transaction, Rockaway holds the leading position in the comparison shopping markets in five CEE countries.
With this acquisition, Rockaway continues to execute its previously announced plans to become the leading e-commerce player in the CEE region: “This is a significant transaction for several reasons. First of all, with the acquisition of ÁRUKERESŐ.HU, COMPARI.RO a PAZARUVAJ.COM we are continuing with our strategy to be the market leading player. Additionally, all comparison shopping platforms operate in markets that grow extremely fast, and thanks to future sharing of knowledge and best practices with other companies from Rockaway portfolio, they can grow even faster and improve the quality of services for customers,” says JAKUB HAVRLANT, Rockaway‘s CEO.
Rockaway’s existing price comparison platform, Heureka, already holds the number one position on the Czech and Slovak markets and with the acquisition of the Hungarian Árukereső.hu, Romanian Compari.ro, as well as Bulgarian Pazaruvaj.com, all being the leading comparison shopping platforms in their respective markets, Rockaway has positioned itself to be the clear market leader in five CEE markets.
Árukereso.hu is the leading price comparison and shopping guide site in Hungary with millions of transactions executed since 2004. At present the platform has more than 2,400 online e-shops appearing on the site, listing more than 8,3 million offers.
„Our target is to strengthen the leading position of Arukereso, to develop the e-commerce market and to provide even better services for the partner e-shops and for our customers,” says CSABA RÁCZ, CEO of Arukereso.hu.