It is the afternoon of Thursday, March 22nd, and the first hints of spring are in the air. From Leipzig to Budapest and on to Prague, representatives of the financial teams across the entire Rockaway portfolio have…
It is the afternoon of September 5th, the air is hot and heavy and we are in a former ice-cream factory complex in Brno. We enter the Industra Space, where the third Culture Rocks conference organised by the COCUMA portal and Rockaway Capital is just getting underway. There was no need to discuss the subtitle of the event: we are at the East Coast Edition.
“Welcome to the talk-show of the corporate culture conference, which doesn’t take itself too seriously and isn’t afraid to talk about things openly and honestly,” said Petr Skondrojanis, moderator and organiser of the event, as well as head of the COCUMA portal. “Today we are again taking a close look at corporate culture from all possible angles. I’m not a fan of long-winded lectures, so we are going to discuss how it work in the companies of our guests.
A total of eight CEOs of companies in various sectors and with various views of the world took turns on the stage:
- Jiří “Filemon” Fabián of PurposeFly, a start-up that develops simple online tools enabling teams to cooperate fairly, responsibly and with respect
- Jan Bubeník of Bubeník & Partners, originally a consultant, today a renowned headhunter
- Libor and Jan Musil, LIKO-S – father and son, whose family firm manufactures prefabricated structures, insulates buildings and is working on how to protect the planet against global warming
- Pavel Franc of Frank Bold, an international team of attorneys and the first certified B Corporation in the Czech Republic
- Jiří Halousek of IRESOFT, which develops information systems for retirement homes and disabled persons, as well as other social services
- And in a pre-recorded video, Adam Kolesa of Rockaway, who described a meeting of two different cultures in the story of “when Rockaway met Mall”. Have a look at the video:
Jak Rockaway potkalo Mall. Adam Kolesa se narodil na Kubě, kde do 6 let žil. Studoval v Praze, Madridu a Edinburghu a po studiích nastoupil jako konzultant do McKinsey&Company, kde 5 let pracoval na transformačních projektech v globálním měřítku.
As stated in the conference programme, “An organisation’s culture is only as good as all of its elements. The cloakroom attendant is just as important as the CEO.” Therefore, three special guests and several other surprises were featured in addition to the official speakers. The first to appear was the stand-up comedian Jiří Charvát, who spoke on the topic of “how to find employees even if you don’t have anything to offer them” and received a well-deserved round of applause.
Following the break, the ranks of guests were joined by marketing expert Adam Hrubý, who was listed in the programme as the Cloakroom Attendant and truly took care of the guests. Hrubý spoke about the impact that marketing and branding have on corporate culture and exaggeratedly showed the guests how to take the branding of religious institutions as an example.
The programme culminated with a live performance by Varhan Orchestrovič Bauer – an organist and composer whose credits include writing music for Miloš Forman’s Goya’s Ghosts – and his Okamžitý Filmový Orchestr. The symbolic full-stop at the end of the extraordinary evening (besides drinks from ÚPLNĚVŠUDE) comprised burgers prepared by Václav Muchna, CEO of Y-Soft.
“It’s great to see that together we managed to present corporate culture and its impact on the running of firms as a topic for a very lively discussion,” said Viktor Kustein, head of HR 2.0 at Rockaway. “We launched the Culture Rocks conference with Skondr last year to open this debate and it still makes a lot of sense to us. We are already preparing the next event in February, again in Prague.”