ProductBoard is making its public debut, being used by over 100 paying customers

“I’ve beed building products for 15 years. But over the years I’ve seen again and again that we still fail to understand user needs and we end up wasting energy, building features and products that nobody wants. Until now,” said Hubert Palan, co-founder and CEO of ProductBoard.

ProductBoard is designed specifically for organizing, aggregating and prioritizing a long list of features that need to be built. The service works with systems where product feedback is initially collected. It also includes a Chrome extension for grabbing snippets from the web, can collect information you send in via email and works with third-party apps.

These feedback requests are then centralized in one interface, and can then be linked with the feature they would inspire. ProductBoard lets you see who’s asking for the change, why the feature is necessary, what problem it solves and more.

PM’s can then organize the features into a hierarchy directly in the app to help them visualize their priorities based on the data at hand. And when it’s time to actually begin the work of building the features themselves, ProductBoard integrates with the various systems engineering teams to do track their work (Trello, JIRA, etc.)

Look at the video in which Hubert Palan represents the entire platform:

ProductBoard Helps You Make the Right Thing at Disrupt SF Startup Battlefield

ProductBoard presents a way to reliably collect user insights in a way that lets you determine your product development strategy.

During its beta the platform is already being used by over 100 paying customers. Among its are Envoy, Avast, Shopkeep, BambooHR, Marqeta, Sprout Social, Trifacta, Striim and DotMailer.